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But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.
Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.In other words, there’s no incentive for them to make the experience speedy.If you find your life partner on your first date, the site doesn’t make much money off you.That kind of connection rate would shatter Hall of Fame records, at least in baseball.But the responses from the more active group suggest they’re highly frustrated.“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.
“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.
They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.
“I was on a date with a guy who turned out to be a convicted felon.
They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.
Collectively, we spend huge sums of money on matchmaking, not to mention all the time and substantial emotional investment. Given that we usually rate products (like refrigerators) and services (like banking), this is new and fairly unusual territory for us.
“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).